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Careers

Donor Retention & Audience Experience Manager

Job Identification: 40430

Job Category: Business Services

Posting Date: 04/22/2025, 03:05 PM

Apply Before: 05/22/2025, 03:05 PM

Degree Level: Bachelor's Degree

Locations: 4202 East Fowler Avenue, Tampa, FL, 33620, US

(Hybrid)

Hiring Salary: 55,000.00-65,000.00

Essential Personnel: No

WUSF public media is a leading source of news, information, and cultural enrichment for West Central Florida. We reach over one million people monthly through our NPR news station WUSF 89.7, Classical WSMR 89.1 & 103.9, and an extensive digital presence including live streaming, podcasts, newsletters, and social media. As a department of the University of South Florida, we have a dedicated team of 90 professionals and a budget of $11 million. We are deeply committed to our community, providing valuable internships to students and delivering content that informs, inspires, and connects. Our main studios are on the USF Tampa campus, with additional broadcast and production facilities on the USFSM and USFSP campuses.

The Donor Retention & Audience Experience Manager will develop and implement strategies that inspire, engage, and retain our annual and monthly donors. This position is an exciting opportunity for someone who is passionate about public media to be on the ground floor of developing the future of donor and listener focused initiatives, that will be a critical component of WUSF?s commitment to strengthening relationships with the greater Tampa Bay community. The ideal candidate is someone that enjoys a fast-paced environment and is able to play a pivotal role in developing and fostering long-term donor loyalty, as well as ensuring a positive, engaging audience experience for all listeners.


RESPONSIBILITIES

Deliver outstanding customer service to donors and listeners, ensuring timely and effective communication to enhance satisfaction and loyalty. Collaborate with internal teams to create personalized donor stewardship plans, including impact reporting, appreciation initiatives, and targeted messaging. Partner with marketing, programming, and development teams to implement audience engagement strategies through digital platforms, events, and other innovative opportunities. Leverage digital tools and Salesforce/Marketing Cloud system to manage donor interactions and streamline engagement efforts. Develop creative and compelling donor communications, including emails, newsletters, and direct mail campaigns, to enhance retention and audience experience.

Develop and execute a comprehensive donor retention strategy to increase renewal rates among one-time donors, new members and monthly donors. Collaborate effectively with cross-functional teams, including Membership, Digital, Major Gifts, to align donor retention efforts and maximize impact. Develop, implement and optimize robust donor journeys that effectively increase retention rates--especially among first-time donors and increased/repeat giving. Develop an annual testing plan for donor communications with the aim of improving key campaign metrics and maximizing value.

Assist Membership during on-air fund drives with script writing, editing and scheduling meetings as needed. Analyze donor data and engagement metrics to identify trends and implement initiatives that maximize donor lifetime value.

Monitor and report on key performance indicators (KPIs) related to donor retention, audience engagement, and overall satisfaction. Stay informed on best practices in customer relations/experience, donor relations, audience engagement, and public media fundraising to continuously refine strategies.

Performs other duties as assigned.


QUALIFICATIONS

Minimum Qualifications: This position requires a Bachelor's degree plus two years experience or a Master's degree. Appropriate graduate coursework may substitute at an equivalent rate for the required experience

Preferred Qualifications: Bachelor's degree in marketing, communications, business or a related field (or equivalent experience).

Minimum of 5 experience in customer service, membership, audience engagement, fundraising, or a related field Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Excellent communication and interpersonal skills, with a passion for building meaningful relationships with donors and listeners.

Proficiency in Salesforce, Marketing Cloud and/or other donor databases, and digital engagement tools. Creative thinker with a results-driven approach to donor retention and audience experience.

A proactive, curious, and solutions-oriented mindset. Experience in digital engagement and AI is a plus.

For full description and to apply, please go to https://jobs.usf.edu/hcmUI/CandidateExperience/en/sites/USF/ and enter 40430 under Search Jobs.


ABOUT US

The University of South Florida is a high-impact global research university dedicated to student success. Over the past 10 years, no other public university in the country has risen faster in U.S. News and World Report's national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state's 12 public universities. USF is a member of the American Athletic Conference.

Working at USF

With more than 16,000 employees at USF, the University of South Florida is one of the largest employers in the Tampa Bay region. At USF you will find opportunities to excel in a rich academic environment that fosters the development and advancement of our employees. We believe in creating a talented, engaged and driven workforce through on-going development and career opportunities. We also offer a first class benefit package that includes medical, dental and life insurance plans, retirement plan options, tuition program and generous leave programs and more.

To learn more about working at USF please visit: Work Here. Learn Here. Grow Here.

WUSF is a comprehensive public media organization that operates an NPR news and jazz radio station [WUSF, 89.7-FM] and an all-classical music radio station [WSMR, 89.1-FM and 103.9-FM], and provides digital content online, through newsletters, podcasts and social media and serves a weekly audience of greater than 350,000. It is a department of the University of South Florida, with 70 employees and a budget of $12 million and provides paid internships to students. WUSF’s main studios are on the USF Tampa campus, with a broadcast and music performance studio on the USFSM campus and an office and news production studio on the USFSP campus.
WUSF Public Media is a division of the University Communications and Marketing department consisting of three strategic business units; WUSF 89.7, WSMR and IntellisMedia. WUSF Public Media serves the university by providing the community with news, information and entertainment programming that informs and enriches their daily lives and is engaged in educational work in the community. WUSF Public Media provides students with learning and personal growth opportunities through formal classes and internships and informal hands-on experiences.
This position allows eligible veterans and their spouses to claim Veterans’ Preference pursuant to Florida Statute 295.

Applicants claiming preference are responsible for providing required documentation AT THE TIME OF SUBMITTING APPLICATION; such documentation is required for eligibility determination.

Supporting documentation, in addition to the DD214, may be required based on eligibility criteria. If you are submitting a DD 214, please ensure the social security number and date of birth is redacted/removed.

For information on obtaining a DD 214 click here or call 1-866-272-6272.