Shifting Strategies Mark Fight for Latino Vote

By Jennifer Ludden

Published September 11, 2004 at 12:00 AM EDT

Bush and Kerry campaign ads geared to appeal to Spanish-speaking voters.

The Latino vote was seen as a key to President Bush's successful 2000 campaign. This year, Democrats are working harder to court Florida Hispanics, while the president has dropped one-on-one interviews in Spanish for ads in Spanish-language media outlets. Hear NPR's Jennifer Ludden and Jorge Ramos, news anchor for Univision.

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Jennifer Ludden

Jennifer Ludden helps edit energy and environment stories for NPR's National Desk, working with NPR staffers and a team of public radio reporters across the country. They track the shift to clean energy, state and federal policy moves, and how people and communities are coping with the mounting impacts of climate change.

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