For years, design thinking has offered businesses a framework for putting consumers’ needs at the center of their work.
It sounds obvious — the customer always comes first. But not every company embodies that mantra, and some think they know consumers a lot better than they actually do before launching a product.
Through innovation bootcamps and training seminars, design thinkers promise to bridge the gap between creators and users.
Here’s how The Wall Street Journal describes the methodology:
Is design thinking the best way for companies to solve complex problems — and turn a profit?
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