© 2026 All Rights reserved WUSF
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Our daily newsletter, delivered first thing weekdays, keeps you connected to your community with news, culture, national NPR headlines, and more.

Political Ads - Radio vs. Television

Steve Inskeep reports that candidates at both the Presidential and Congressional levels make very different use of radio for their political ads than they do television. Candidates are "narrowcasting" with their radio spots -- tailoring messages to ethnic or Christian voters. And candidates are using radio to wage very negative campaigns, while keeping their television ads more positive.

Copyright 1996 NPR

Thanks to you, WUSF is here — delivering fact-based news and stories that reflect our community.⁠ Your support powers everything we do.