From member station WXXI in Rochester, New York Brenda Tremblay reports on a new biography about Martha Matilda Harper, one of the most successful and innovative female entrepreneurs of the late nineteenth and early twentieth centuries. She is credited with inventing the concept of the Franchise. (3:09) Martha Matilda Harper and the American Dream : How One Woman Changed the Face of Modern Business (Writing American Women by Jane R. Plitt is published by Syracuse Univ Pr (Trade); ISBN: 08156
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