On the Media reporter Mike Pesca, on ESPN's acquisition of the Bass Anglers Sportsman Society (BASS). Possibly not the most nefarious example of media energy, but an interesting event when ESPN both covers bass fishing events and owns the world's largest bass fishing organization. Bassmasters magazine has 600,000 subscribers and bass is a $28 million industry -- and visitors to ESPN Sports Zone restaurants will now be able to play a bass fishing video game.
Copyright 2001 NPR
