Social media has allowed college athletes to grow their brands and cash in on marketing deals. But as online harassment grows, players and coaches increasingly ask themselves: Is it worth it?
Copyright 2025 NPR
Becky Sullivan has reported and produced for NPR since 2011 with a focus on hard news and breaking stories. She has been on the ground to cover natural disasters, disease outbreaks, elections and protests, delivering stories to both broadcast and digital platforms.
