Noah talks with Jim Garlie, the president of RLD Enterprises, which makes Rachel's Gourmet Potato Chips in Bloomington, Minnesota. They discuss Garlie's good fortune...and business acumen...in deciding to sponsor a team of drivers at the Indianapolis 500. The sponsorship was announced on May 11th...approximately two weeks before the running of the world-famous motor race. One of the drivers on that racing team...Eddie Cheever...won the race. Cheever had been a long-shot, having only one other win in his 20-year career. But Cheever, in winning, had television cameras trained on his car throughout the race, providing a tremendous amount of exposure for Rachel's Chips.
Copyright 1998 NPR
