© 2026 All Rights reserved WUSF
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Thanks to you, WUSF is here — delivering fact-based news and stories that reflect our community.⁠ Your support powers everything we do.

Wal-Mart Series, Part III

NPR's Jim Zarroli visited a town in southwest Wisconsin where downtown merchants have found a way to compete with the local Wal-Mart. Many store owners say they can coexist because they offer an expertise not easily found in the larger retail chains.

Copyright 2003 NPR

Jim Zarroli is an NPR correspondent based in New York. He covers economics and business news.
Our daily newsletter, delivered first thing weekdays, keeps you connected to your community with news, culture, national NPR headlines, and more.