© 2026 All Rights reserved WUSF
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Our daily newsletter, delivered first thing weekdays, keeps you connected to your community with news, culture, national NPR headlines, and more.

The Science of Getting A 'Yes'

Is persuasion an art or a science? We talk to Robert Cialdini, a social psychologist, who thinks a little psychology can improve your shot at getting what you want. Cialdini is one of the authors of Yes!: 50 Scientifically Proven Ways to Be Persuasive.

Copyright 2023 NPR. To see more, visit https://www.npr.org.

Tags
Thanks to you, WUSF is here — delivering fact-based news and stories that reflect our community.⁠ Your support powers everything we do.