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When An NBA Star Used His Name To Make Shoes Less Expensive

Famous basketball players usually charge more when their names appear on them. But what happened when an NBA All-Star tried to use his name to charge much, much less? Stephon Marbury recalls the the great "Starbury" sneaker experiment.

Copyright 2026 NPR

Kenny Malone
Kenny Malone is a co-host for NPR's Planet Money podcast.
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