© 2025 All Rights reserved WUSF
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Thanks to you, WUSF is here — delivering fact-based news and stories that reflect our community.⁠ Your support powers everything we do.

Search Engine Wars: Making Money Off Search

If Web users don't pay to search, how do search engines make money? In the third report in a five-part series about Internet search engines, NPR's Rick Karr traces the ways companies such as Google and Yahoo earn cash.

Copyright 2004 NPR

Rick Karr
Rick Karr contributes reports on the arts to NPR News. He is a correspondent for the weekly PBS public affairs show Bill Moyers Journal and teaches radio journalism at Columbia University.
Our daily newsletter, delivered first thing weekdays, keeps you connected to your community with news, culture, national NPR headlines, and more.