Making Sense of Impact Measures
The process of producing news stories can be complicated. And after all the research, interviewing, writing and editing is done and a piece is sent out into the world; newsrooms don’t always know how their work is being received. A new tool called NewsLynxhelps journalists measure the impact of their stories in the “real world”. We talk with The Poynter Institute’s Kelly McBride about the tool and how it works.