International Tourism

Beginning Friday, Canadians looking to stay in the U.S longer than 30 days will need to register with the government. How will this affect the snowbirds who come to Florida?

The Visit Florida tourism-marketing agency reported an 18.3% increase in international tourists compared to 2022.

With the state drawing record numbers of tourists from other parts of the country as the industry rebounds from the COVID-19 pandemic, Visit Florida President and CEO Dana Young received an 8.6% pay boost.

The coronavirus pandemic has brought Florida’s tourism industry almost to a halt. But the agency in charge of marketing the state is making a pitch to visitors near and far.