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The gig economy and Uber's impact on Tampa Bay

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A person looks at an app on their phone as a driver leans out of a white car in the background
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Uber arrived in Tampa Bay about ten years ago

When Uber arrived in Tampa Bay 10 years ago, it was a game changer — disrupting the taxi industry and opening up the gig economy.

Do you remember the first time you took an Uber?

The rideshare company has been in the Tampa Bay region for about 10 years now. It’s so commonplace, we use "uber" as a verb. And it’s a point of reference for other, newer startups in the gig economy.

When Uber arrived, it offered people a way to make extra money on their own schedule. It hasn’t all been smooth driving since then. Last year, Uber and Lyft drivers in Tampa joined a nationwide strike, calling for higher wages.

Joining Florida Matters for a conversation about what it's like to drive for Uber, and how it fits into the wider gig economy in Tampa Bay are Jonathan Rigsby, author of 'Drive: Scraping By in Uber's America, One Ride at a Time'; Dragana Mrvos, assistant professor of Political Science and International Studies at the University of Tampa; and Ashley Girbal Kritzer, business reporter with the Tampa Bay Business Journal.

You'll also hear from Javi Correoso, Uber's Head of Federal Affairs and U.S. Policy for the South region, who discusses Uber's impact on moving people around Tampa Bay and addresses some of the concerns brought up by drivers who use the platform.

A more in-depth conversation with Correoso is available as a bonus Florida Matters podcast. Correoso talks about how Tampa Bay has been a model for how Uber integrates with mass transit systems around the US, the future of robotaxis and more.

You can listen to the full episode in the media player above.

I am the host of WUSF’s weekly public affairs show Florida Matters, where I get to indulge my curiosity in people and explore the endlessly fascinating stories that connect this community.
As the executive producer of WUSF's Florida Matters, I aim to create a show and podcast that makes all Floridians feel seen and heard. That's also my assignment as a producer for The Florida Roundup. In any role, my goal is always to amplify the voices often overlooked.